Medium-sized businesses grow faster, last longer and contribute more to the economy than start-ups. But while these bigger businesses have bigger opportunities, they can also face bigger barriers to success. Strategic accountant, succession planner and host Craig West speaks to experts in time management, cashflow, digital technology, sales growth, financial wealth, succession and more, to find out how you can overcome these challenges and give you insights and knowledge on how to grow your business to the next level.
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Medium-sized businesses grow faster, last longer and contribute more to the economy than start-ups. But while these bigger businesses have bigger opportunities, they can also face bigger barriers to success. Strategic accountant, succession planner and host Craig West speaks to experts in time management, cashflow, digital technology, sales growth, financial wealth, succession and more, to find out how you can overcome these challenges and give you insights and knowledge on how to grow your business to the next level.
Stressing the need to critique and elevate communication to target markets
Mid Market Matters
22 minutes
4 years ago
Stressing the need to critique and elevate communication to target markets
CEO and Founder of Appellon Sue Jauncey joins this week’s episode. Not only did Sue grow her company from a small boutique consulting business to a global organisation, but she also has a fascinating career history, working as a forensic Psychologist across the Australian Prison system. Sue gained a deep understanding of human behaviour, and her 25-year experience measuring behavioural and performance outputs has earned her great recognition. Sue has worked with global institutes such as the Royal Australian Navy, Northern Territory Health and The National Health Service, England. She is passionate about supporting individuals who want to live better, healthier, wiser lives and organisations who seek to promote collective achievement, connection and performance innovation.
Sue reflects on the ongoing rise in stress and anxiety in the workforce we have witnessed over the past 20 years. Promoting the need to address this increase as mental health becomes a more prominent topic, especially with the effects of COVID-19 - which has accelerated this discussion. With so many working from home, we are going to see a welcomed hybrid model of the way we work together – however Sue stresses the importance of understanding the science around what constitutes a healthy, productive workforce.
Mid Market Matters
Medium-sized businesses grow faster, last longer and contribute more to the economy than start-ups. But while these bigger businesses have bigger opportunities, they can also face bigger barriers to success. Strategic accountant, succession planner and host Craig West speaks to experts in time management, cashflow, digital technology, sales growth, financial wealth, succession and more, to find out how you can overcome these challenges and give you insights and knowledge on how to grow your business to the next level.
