Medium-sized businesses grow faster, last longer and contribute more to the economy than start-ups. But while these bigger businesses have bigger opportunities, they can also face bigger barriers to success. Strategic accountant, succession planner and host Craig West speaks to experts in time management, cashflow, digital technology, sales growth, financial wealth, succession and more, to find out how you can overcome these challenges and give you insights and knowledge on how to grow your business to the next level.
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Medium-sized businesses grow faster, last longer and contribute more to the economy than start-ups. But while these bigger businesses have bigger opportunities, they can also face bigger barriers to success. Strategic accountant, succession planner and host Craig West speaks to experts in time management, cashflow, digital technology, sales growth, financial wealth, succession and more, to find out how you can overcome these challenges and give you insights and knowledge on how to grow your business to the next level.
Behaviour specialist, Bri Williams from People Patterns, joins this week's episode to discuss behaviour change. Bri’s reputation has gained her the title of “The Behaviour Explainer”, as she specialises in working with clients to maximise interaction using behavioural economics. People Patterns is one of Australia’s first consultancies to apply behavioural economics to everyday business and personal effectiveness. Primarily, Bri identifies how to get people to do what you want them to do. This not only helps overcome resistance, but also makes business less frustrating and projects better results. Her expertise lies in the knowledge of making or breaking habits, influencing internal stakeholders and investors and delivering better conversion from sales and marketing activities. With an extensive background in finance, accounting, HR and product management, Bri has recognised a through line in all of these fields: psychology. However usually, this dimension is overlooked. She claims that at the core of every challenge we face in business is changing someone’s behaviour from what they are currently doing, to what you want them to do. This lens brings human resistance to the fore so you can easily identify the issue, and how you are going to address it. Bri’s experience lies in the best and most efficient way to accomplish this.
Mid Market Matters
Medium-sized businesses grow faster, last longer and contribute more to the economy than start-ups. But while these bigger businesses have bigger opportunities, they can also face bigger barriers to success. Strategic accountant, succession planner and host Craig West speaks to experts in time management, cashflow, digital technology, sales growth, financial wealth, succession and more, to find out how you can overcome these challenges and give you insights and knowledge on how to grow your business to the next level.
