Medium-sized businesses grow faster, last longer and contribute more to the economy than start-ups. But while these bigger businesses have bigger opportunities, they can also face bigger barriers to success. Strategic accountant, succession planner and host Craig West speaks to experts in time management, cashflow, digital technology, sales growth, financial wealth, succession and more, to find out how you can overcome these challenges and give you insights and knowledge on how to grow your business to the next level.
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Medium-sized businesses grow faster, last longer and contribute more to the economy than start-ups. But while these bigger businesses have bigger opportunities, they can also face bigger barriers to success. Strategic accountant, succession planner and host Craig West speaks to experts in time management, cashflow, digital technology, sales growth, financial wealth, succession and more, to find out how you can overcome these challenges and give you insights and knowledge on how to grow your business to the next level.
Intangible Assets - The Secret Sauce to Business Valuation
Mid Market Matters
34 minutes
5 years ago
Intangible Assets - The Secret Sauce to Business Valuation
Michael Masterson, Managing Director for EverEdge Australia and New Zealand, speaks about the importance of valuing the intangible assets of your business. In this episode, he recounts how to identify and build value into these assets, underlining the key issue being that intangible assets are often ignored because you can’t see them. He advises that you can’t value what you don’t know or understand, so works in identifying and leveraging these assets to build a competitive edge. Michael promotes that you need to identify the strategic value of your intangible assets by not only considering what they are worth to you, but what they are worth to someone else.
Mid Market Matters
Medium-sized businesses grow faster, last longer and contribute more to the economy than start-ups. But while these bigger businesses have bigger opportunities, they can also face bigger barriers to success. Strategic accountant, succession planner and host Craig West speaks to experts in time management, cashflow, digital technology, sales growth, financial wealth, succession and more, to find out how you can overcome these challenges and give you insights and knowledge on how to grow your business to the next level.
