Medium-sized businesses grow faster, last longer and contribute more to the economy than start-ups. But while these bigger businesses have bigger opportunities, they can also face bigger barriers to success. Strategic accountant, succession planner and host Craig West speaks to experts in time management, cashflow, digital technology, sales growth, financial wealth, succession and more, to find out how you can overcome these challenges and give you insights and knowledge on how to grow your business to the next level.
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Medium-sized businesses grow faster, last longer and contribute more to the economy than start-ups. But while these bigger businesses have bigger opportunities, they can also face bigger barriers to success. Strategic accountant, succession planner and host Craig West speaks to experts in time management, cashflow, digital technology, sales growth, financial wealth, succession and more, to find out how you can overcome these challenges and give you insights and knowledge on how to grow your business to the next level.
Joining the podcast from Michigan, engineer turned sales expert and CEO of the Re-Wired Group Bob Moesta introduces the topic of demand side sales. Consistently, he has found the number one issue professionals face is sales, despite this being at the cornerstone of every business. What's more, most professionals find the selling process extremely uncomfortable. Bob insists helping people find the fit between your product and your service is key to sales, in addition to the notion of serving people, rather than selling people. This understanding of why we buy to improve sales skills is discussed in depth in his book, Demand Side Sales. Bob has helped launch more than 3,500 new products, services and businesses across nearly every industry including defence, automotive, and financial services. He is a guest lecturer at MIT Sloan School of Entrepreneurship, Northwestern University’s Kellogg School of Management, and The Harvard Business School. His book is an Amazon #1 seller in the Small Business Sales & Selling category and a sequel is in the pipeline proposing to spotlight the practical side of sales, articulating from a marketing and customer success perspective.
Mid Market Matters
Medium-sized businesses grow faster, last longer and contribute more to the economy than start-ups. But while these bigger businesses have bigger opportunities, they can also face bigger barriers to success. Strategic accountant, succession planner and host Craig West speaks to experts in time management, cashflow, digital technology, sales growth, financial wealth, succession and more, to find out how you can overcome these challenges and give you insights and knowledge on how to grow your business to the next level.
