Episode 21. This episode is all about finding that inner perseverance.  Blocking the negativity and tripling down on good vibes only.

-We talk about our preparation to get a deal down with the Ellen Show.

-We discuss the books were reading:

Hug your Customers
https://www.amazon.com/Hug-Your-Customers-Personalize-Astounding/dp/1401300340/ref=sr_1_1?crid=1RHAJVXTYK5Q9&dchild=1&keywords=hug+your+customers&qid=1605455983&sprefix=hug+your+cu%2Caps%2C177&sr=8-1

Never Split the Difference
https://www.amazon.com/Never-Split-Difference-Negotiating-Depended/dp/0062407805/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=1605456028&sr=8-1

Zag
https://www.amazon.com/Zag-Number-Strategy-High-Performance-Brands/dp/0321426770/ref=sr_1_1?dchild=1&keywords=zag+book&qid=1605456104&sr=8-1

-We get into one of the greatest opportunities that exist as a brand: Turning angry customers into your most loyal customers.

-We discuss the true measurement for Success in life.

And  finally we distill the key to perseverance, which is to block out the  noise and negativity and continue forging your own path.