This episode is a mini-masterclass on hospitality marketing. Steph Weber explains how she financed and launched a 12-cabin riverfront development, marketed it mid-construction, and grew direct bookings.
Steph talks all things Instagram/FB, influencers, email capture, retargeting, and paid ads. She details naming, mood boards, guest experience design, and the metrics that matter (engagement → list growth → bookings). Expect honest lessons on bank expectations, cash calls, team roles, and the one non-negotiable: brand clarity that drives every decision.
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