
Seán, is no stranger to success. He is a Professor of Marketing and Change Management at one of the top business schools in the world, IMD Business School, and also the Dean of IMD MBA. Seán has just released his new book, "The Customer Copernicus" (https://www.thecustomercopernicus.com/), and we are very fortunate to be amongst the first to discuss about it. The book is centered around how to become - and stay - customer-led.