The Democratisation of Content with Mr Rahul Sarangi, Disney+Hotstar┃S06 E04

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MICAST The Official Podcast Of MICA Ahmedabad

Interface Mica

67 episodes

1 week ago

MICAST is the official podcast of MICA, Ahmedabad. We are joined by guests from within and beyond these red-bricked walls, who voice the murmurs and musings of MICA, one podcast at a time.

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All content for MICAST The Official Podcast Of MICA Ahmedabad is the property of Interface Mica and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

MICAST is the official podcast of MICA, Ahmedabad. We are joined by guests from within and beyond these red-bricked walls, who voice the murmurs and musings of MICA, one podcast at a time.

Management

Business

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The Democratisation of Content with Mr Rahul Sarangi, Disney+Hotstar┃S06 E04

MICAST The Official Podcast Of MICA Ahmedabad

37 minutes 8 seconds

3 years ago

The Democratisation of Content with Mr Rahul Sarangi, Disney+Hotstar┃S06 E04

Let’s talk OTT! We engage in a thought-provoking conversation about television, OTT and short-form content with Mr Rahul Sarangi, Vice President - Head of Short Form & New Content Initiatives at Disney+Hotstar.

This episode is jam-packed with unheard of insights about the diverging content decisions when it comes to TV vs. OTT, what the future of entertainment looks like, and the mindset future marketers need to thrive.

Stay tuned for a conversation about:

1. What goes into curating content for radically different audiences (3:20)

2. The short-form content revolution and what it means for the future (12:20)

3. The democratisation of content and the rise of regional entertainment (19:29)

Mr Sarangi also dissects questions from the students of MICA - we discuss the strategy required to bring older generations up to speed on OTT and how Disney+Hotstar breaks through the OTT clutter.