Experiential Media and The Rise of Gaming with Professor Santosh Patra

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MICAST The Official Podcast Of MICA Ahmedabad

Interface Mica

67 episodes

1 day ago

MICAST is the official podcast of MICA, Ahmedabad. We are joined by guests from within and beyond these red-bricked walls, who voice the murmurs and musings of MICA, one podcast at a time.

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MICAST is the official podcast of MICA, Ahmedabad. We are joined by guests from within and beyond these red-bricked walls, who voice the murmurs and musings of MICA, one podcast at a time.

Management

Business

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Experiential Media and The Rise of Gaming with Professor Santosh Patra

MICAST The Official Podcast Of MICA Ahmedabad

17 minutes 22 seconds

3 years ago

Experiential Media and The Rise of Gaming with Professor Santosh Patra

We're delighted to put a cherry on top of our sixth season, The Media Masters, by having Professor Santosh Patra, Associate Professor & Area Leader in Media and Entertainment Management at MICA, join us for a crossover Overtime episode!

We discuss:

1. How gaming plays into the world of experiential marketing 3:37

2. Disruptors in the media industry 6:00

3. The future of M&E in a rapidly evolving world 14:22

Professor Patra is an expert on exploring the dynamism involved in the domain of media and entertainment business, digital sociology and new media philosophy. Tune in for an enriching conversation that skims through all these topics!