Behind-The-Scenes of LIVE Events with Mrs Tulika Yadav, Former PayTM Insider.in and OML┃S06 E03

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MICAST The Official Podcast Of MICA Ahmedabad

Interface Mica

67 episodes

6 days ago

MICAST is the official podcast of MICA, Ahmedabad. We are joined by guests from within and beyond these red-bricked walls, who voice the murmurs and musings of MICA, one podcast at a time.

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All content for MICAST The Official Podcast Of MICA Ahmedabad is the property of Interface Mica and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

MICAST is the official podcast of MICA, Ahmedabad. We are joined by guests from within and beyond these red-bricked walls, who voice the murmurs and musings of MICA, one podcast at a time.

Management

Business

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Behind-The-Scenes of LIVE Events with Mrs Tulika Yadav, Former PayTM Insider.in and OML┃S06 E03

MICAST The Official Podcast Of MICA Ahmedabad

28 minutes 27 seconds

3 years ago

Behind-The-Scenes of LIVE Events with Mrs Tulika Yadav, Former PayTM Insider.in and OML┃S06 E03

Let’s talk LIVE events! In our third episode, we welcome Mrs Tulika Yadav, Former Chief Marketing Officer at PayTM Insider.in and Former Head of Marketing & Ticketing for OML Festivals.

We examine the challenges that the LIVE events industry has faced due to the pandemic, the hybridisation of virtual and in-person festivals, and the benefits of taking a sabbatical.

Stay tuned for a conversation about:

1. How the LIVE events industry mitigated the effects of the pandemic (1:04)

2. The future of LIVE entertainment (5:14)

3. Hitting restart by taking a sabbatical (15:00)

Students of MICA also share their questions regarding the longevity of digital events and the unique marketing used for events from differing genres.