Kim Walsh Phillips joins us this week to talk about her experience with planning and executing events. After working for a short time in the event industry, Kim transitioned to more of a marketing and consulting role but used her event experience to stand out in marketing her business and converting more sales... so much so that she recently generated over a million dollars in revenue from virtual events in less than a year!

By using virtual events as a step in the conversion process for sales, Kim has found a valuable way to connect with her clientele and to make more money at the same time. 

Whether you find yourself in the event industry or are simply looking for a creative way to market to your audience, our conversation with Kim is sure to give you some valuable ideas to pull from. If you have ever planned an event, you know that understanding your audience is key as is knowing what will and will not resonate with them. 

Kim’s analytical insights provide a detailed look into her own strategies for using events as a marketing tool, and we're so excited to share this conversation with you!

For more on Kim, you can view her website here. 

And be sure to check out her business, Powerful Professionals.