In this episode of the Miami PI Chronicles podcast, hosts Francois McKinnon of McKinnon Investigative Group and Oscar Santa Maria of Optimum Investigations return with a focused discussion on branding, outreach, and professional growth within the investigative industry. Francois shares the excitement of launching his newly revamped website, emphasizing the role a modern, optimized online presence plays in attracting new clients. Both he and Oscar highlight the value of LinkedIn—not just as a platform for networking but as a strategic tool for building credibility and generating case referrals. This episode also introduces a new storytelling segment featuring memorable surveillance moments from the field. Francois kicks things off with a lighthearted account involving a case that took a bizarre turn when swingers unexpectedly became part of the investigation. The hosts reflect briefly on the personal sacrifices that come with the profession, especially the toll on family life due to irregular hours. They close by spotlighting opportunities for those considering a career in private investigation, directing listeners to their educational partner, IEIT, for licensing and training support.