About the Speaker:  Oriol Iglesias is currently an Associate Professor and Head of the Marketing Management Department at ESADE. He stands at the vanguard in progressive marketing being a member of several leading entities, such as the Scientific Committee of the Special Interest Group on Brand, Identity, and Corporate Reputation of the Academy of Marketing (AM),  the Editorial Board of the Journal of Brand Management  and the Executive Committee of the European Marketing Academy (EMAC) among others. His research has been published in many top international academic journals, such as California Management Review, the Journal of Business Ethics, Industrial Marketing Management, and the European Journal of Marketing. He has consulted and developed custom in company training for worldwide leading firms across various sectors, such as Porsche, Telefónica, HP, Nestlé, and PwC. Before joining ESADE he was Partner and CEO of Wakaa Networks, a consultancy firm specialized in the field of strategic marketing, for seven years. In parallel, he was also a Partner and CEO at El Terrat Online, a firm which produces TV programs, films and theatre plays. Previously, he was Senior Consultant first, and then General Manager, at ATI-Markefin (a consultancy firm in marketing strategy). He began his career working in the Marketing Department at Xerox. His latest book with co-author Nicholas Ind is titled - "Brand desire: how to create consumer involvement and inspiration",  published by Bloomsbury it provides an illuminating insight into the 6 main drivers that make people desire brands. The book is available through Amazon, Bloomsbury, Apple Books and Google books. Links to Book: https://www.amazon.com/-/es/Nicholas-Ind/dp/1472925351 https://books.apple.com/us/book/brand-desire/id1487529991 https://www.bloomsbury.com/uk/brand-desire-9781472925367/ https://books.google.bs/books/about/Brand_Desire.html?id=9dcaDQAAQBAJ&redir_esc=y How to connect with Oriol: LinkedIn: https://www.linkedin.com/in/orioliglesiasbedos/