Marc Freudenberg is Founder and CEO of The Uncommon Lab, a Material Science startup based in Guadalajara, Mexico.
The Uncommon Lab develops innovative B2C products that apply scientific principles from tribology and material sciences. It is a spin-off of the Interlub Group, a leader in specialized industrial lubricants founded in 1984 by Marc’s dad, Peter Freudenberg. The Uncommon Lab brings Interlub’s expertise to consumer markets. Since its launch, it has seen strong traction in Mexico primarily via Baking Alchemy, a non-stick baking and cooking product. It has achieved nearly 100,000 followers on social media, partnered with over 100 distributors throughout the country, and won awards such as “Empresas Excepcionales”.
Marc is originally from Guadalajara, Mexico. Due to his German and Mexican family, he has spent significant time in both Germany and Mexico, studying economics and business in Hamburg and Berlin. After gaining valuable experience working at fast-growing German startups, Marc returned to Mexico to apply his knowledge in the family business. He later took over the role of General Manager of the Metal Forming division of Interlub and founded The Uncommon Lab. He is passionate about entrepreneurship and international business, which is reflected in the creation of new businesses and the global expansion that Interlub is experiencing.
Content:
03:10 Marc’s background and his different roles at The Uncommon Lab, at Interlub Group, and as university professor
05:20 His connection to Germany and his studies in Hamburg and Berlin
07:10 Marc’s experience working at fast-growing German startups like Rocket Internet
08:30 The rationale for moving back to Mexico
11:30 His trajectory inside the Interlub Group
14:40 Interlub’s expansion from B2B to B2C, including the different products under The Uncommon Lab
19:10 The origin of Baking Alchemy
20:50 Marc’s international exposure from Mexico
23:20 His best advise for aspiring founders: focus on the minimal viable market
Learn more:
Marc in LinkedIn: https://www.linkedin.com/in/marcfreudenberg/
The Uncommon Lab in LinkedIn: https://www.linkedin.com/company/theuncommonlab
The Uncommon Lab website: https://theuncommonlab.com.mx/
Interlub Group in LinkedIn: https://www.linkedin.com/company/interlubgroup/
Interlub Group website: https://interlubgroup.com/
Episode page: https://www.mexpreneurs.com/podcast-theuncommonlab
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