Hernan Arber is Co-founder and CEO of Soundwork, a Music Tech startup based in Netanya, Israel.
Soundwork is reinventing the music industry’s supply chain through AI and Web3 to create a scalable, transparent, and collaborative platform for musicians, producers, and fans alike. Soundwork’s ecosystem includes three main pillars: a sound NFTs standard, a marketplace, and an AI-powered API for developers. Soundwork recently launched its fully bootstrapped MVP, including a Web3 marketplace, a white paper, and the tokenomics.
Hernan is originally from Mexico City. He is an expert in AI, Web3, and blockchain, as well as a music producer, DJ, and a serial entrepreneur. He studied software engineering at the ITAM in Mexico before moving to Israel. In Israel, he first led technical teams at fast-growing startups and then started working as a consultant. He also founded multiple companies and professional communities such as EOS Israel. These experiences later led him to start Soundwork.
Content:
04:00 Hernan’s career as musician and DJ in Mexico
05:15 His transition from musician to software developer in Israel
07:00 His introduction and first steps in crypto and blockchain, including the foundation of EOS Israel
09:20 Hernan’s music solo project: AirNaN
11:40 The initial idea behind Soundwork based on the “building blocks” in music
14:50 Why Hernan decided to move from Mexico to Israel
22:30 Hernan’s rationale to become a tech startup founder
27:00 His current connection to Mexico
31:40 Hernan’s best advise for aspiring founders
Learn more:
Hernan in LinkedIn: https://www.linkedin.com/in/hernanarber/
Soundwork in LinkedIn: https://www.linkedin.com/company/soundworksounds/
Soundwork website: https://soundwork.io/
Episode page: https://www.mexpreneurs.com/podcast-soundwork
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