In this European connections episode Minna Kaihovirta and Ana Raposo delve into the topic of communication. All European Universities aim to communicate as effectively as possible and spread the word about what they are doing. The goal is to activate students to make the most out of offered opportunities and at the same time inform a broader audience on how they can participate. As usual there is some struggle in finding the right channels and to reach the right audiences. European connections is a podcast with meaningful conversations about European University Alliances and how they deepen European collaboration. It is produced by the U!REKA European University. Ana Raposo, Senior Lecturer, Polytechnic University of Lisbon Ana Raposo works at the School of Communication and Media Studies at the Polytechnic University of Lisbon. She is passionate about building bridges between organisations and stakeholders through communication. Minna Kaihovirta, Manager of Dialoque, Metropolia UAS Minna Kaihovirta is an enabler of dialogue and a strong advocate of a participatory approach. She is Vice Head of Communication at Metropolia UAS and part of the Communications Group of U!REKA European University. Manuscript: Minna Kaihovirta