Message Worth Millions is a weekly podcast for startup founders like you who want to raise money and grow their revenue faster. You need a message that moves your audience – usually investors and customers – to say YES…and all those yeses add up :)
Startup veteran and communications expert Kirin Kalia gives actionable advice on messaging investors and customers based on her experience coaching 1000+ founders before high-stakes meetings and events.
Kirin believes that in our AI world, human connection beats perfection every time - and is key to your success.
→ Follow your host Kirin Kalia, founder of Grow Through Story, on LinkedIn [https://www.linkedin.com/in/kirinkalia/].
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Message Worth Millions is a weekly podcast for startup founders like you who want to raise money and grow their revenue faster. You need a message that moves your audience – usually investors and customers – to say YES…and all those yeses add up :)
Startup veteran and communications expert Kirin Kalia gives actionable advice on messaging investors and customers based on her experience coaching 1000+ founders before high-stakes meetings and events.
Kirin believes that in our AI world, human connection beats perfection every time - and is key to your success.
→ Follow your host Kirin Kalia, founder of Grow Through Story, on LinkedIn [https://www.linkedin.com/in/kirinkalia/].
When someone says to you, "Give me an example" about your product, what do you say? It's a pivotal moment in any conversation, and you as a founder must be ready for it. Why? Scrambling on the fly is no fun, but you also don't want to miss your chance to get that beautiful "a-ha!" moment where their eyes light up and they nod their heads.
The painful truth is that general or abstract concepts don't help you connect with investors or customers.
In episode 2 of Message Worth Millions, your host and communications expert Kirin Kalia explains why you always want to include examples – whether it's a conversation or formal pitch – and what makes examples strong and memorable. The question to ask yourself before you start: "What will they remember and retell?"
Kirin's four rules for memorable examples:
1. Just enough details to be memorable but not overwhelming or distracting.
2. Relatable or understandable for your audience. They can visualize it and see themselves in it.
3. Have something valuable at stake (such as money, time, health, etc.)
4. Showcase the most valuable or compelling aspect of your product/solution.
To bring these points to life, Kirin looks back at the 2014 story about consumer products startup Walker & Co [https://techcrunch.com/2014/02/11/bevel-is-a-product-that-should-exist/] – which started with shaving products for Black men and was acquired by P&G in 2018.
[FYI: Founder/CEO Tristan Walker talks in this 2023 interview [https://www.gsb.stanford.edu/insights/tristan-walker-mba-10values-are-universal] about the relatability problem and who ultimately invested.]
She then walks through recent coverage of a new productivity app called Ocean [https://techcrunch.com/2025/08/11/oceans-new-app-brings-inbox-triage-tasks-and-invites-to-gmail-users/] and the memorable example it includes (with a bonus tip on talking to reporters).
Message Worth Millions is a weekly podcast for startup founders like you who want to raise money and grow their revenue faster. You need a message that moves your audience – usually investors and customers – to say YES…and all those yeses add up :)
Especially in an AI world, human connection beats perfection every time.
→ Follow your host Kirin Kalia, founder of Grow Through Story, on LinkedIn [https://www.linkedin.com/in/kirinkalia/].
-=-=-=-ABOUT YOUR HOST-=-=-=-
Kirin Kalia is a startup veteran and communications expert with 25+ years of experience across journalism and marketing. As a communications partner for growth-stage startups, she helps founders master their messaging and public-speaking skills so they raise money and grow their revenue faster.
Kirin has coached 1000+ founders to pitch investors and innovation leaders at companies including Visa, P&G Ventures, the Estée Lauder Companies and more.
Kirin is a 2023 All-Star Mentor for Techstars Los Angeles and also mentors founders in programs including the Harvard Alumni Entrepreneurs Accelerator, FoundersBoost and the MassChallenge FinTech Program.
Message Worth Millions
Message Worth Millions is a weekly podcast for startup founders like you who want to raise money and grow their revenue faster. You need a message that moves your audience – usually investors and customers – to say YES…and all those yeses add up :)
Startup veteran and communications expert Kirin Kalia gives actionable advice on messaging investors and customers based on her experience coaching 1000+ founders before high-stakes meetings and events.
Kirin believes that in our AI world, human connection beats perfection every time - and is key to your success.
→ Follow your host Kirin Kalia, founder of Grow Through Story, on LinkedIn [https://www.linkedin.com/in/kirinkalia/].
