Message Worth Millions is a weekly podcast for startup founders like you who want to raise money and grow their revenue faster. You need a message that moves your audience – usually investors and customers – to say YES…and all those yeses add up :)
Startup veteran and communications expert Kirin Kalia gives actionable advice on messaging investors and customers based on her experience coaching 1000+ founders before high-stakes meetings and events.
Kirin believes that in our AI world, human connection beats perfection every time - and is key to your success.
→ Follow your host Kirin Kalia, founder of Grow Through Story, on LinkedIn [https://www.linkedin.com/in/kirinkalia/].
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Message Worth Millions is a weekly podcast for startup founders like you who want to raise money and grow their revenue faster. You need a message that moves your audience – usually investors and customers – to say YES…and all those yeses add up :)
Startup veteran and communications expert Kirin Kalia gives actionable advice on messaging investors and customers based on her experience coaching 1000+ founders before high-stakes meetings and events.
Kirin believes that in our AI world, human connection beats perfection every time - and is key to your success.
→ Follow your host Kirin Kalia, founder of Grow Through Story, on LinkedIn [https://www.linkedin.com/in/kirinkalia/].
Treat a Pitch Event Like a Performance (Because It Is)
Message Worth Millions
20 minutes
2 months ago
Treat a Pitch Event Like a Performance (Because It Is)
When you hear about something for the first time, do you want it to be boring or hard to understand? Of course not! If you were having a conversation like that at a party, you'd find a way to exit as quickly as possible. But with pitching it's super easy to fall into both traps – boring and hard – if you're focused on telling someone the facts of your business.
The truth is that the facts alone usually aren't interesting, and they rarely persuade someone to take action. Treating a pitch like a performance, however, sets you up to speak and show your business in ways that lead to a much higher chance of YES. And you don't have to be a Shakespearean actor to do any of it :)
Host and communications expert Kirin Kalia shares her top five ways to prepare for any pitch in this episode of Message Worth Millions:
* Start from the end. What will they remember and retell?
* Develop a killer hook and a strong closing with a call to action.
* Ensure your middle part covers all the criteria that are expected of you.
* Plan to finish 5-10 seconds before your time is up.
* Use slides that are designed for presentation to an audience - big images, limited text.
What does performing actually mean? Kirin's process starts with remembering to BREATHE and to focus on the audience. She also recommends varying your voice (no monotone, please) and moving deliberately (no pacing!), as well as a few other tips.
To understand what a great pitch-as-performance looks like, Kirin breaks down this 2024 Techstars Healthcare pitch [https://www.youtube.com/live/GgcJ3GW4lcc?si=wTUheXj0FYpLv23F&t=4027] from Saisri Akondi [https://www.linkedin.com/in/saisriakondi/] of D.Sole [https://dsolecare.com/], a smart insole that helps diabetics avoid foot complications that lead to amputation. You'll understand exactly how Saisri makes it easy to understand her product and her business, and you'll know why this mission is so important to her.
ALSO: Kirin mentioned she's prepping founders for DemoDayLA on September 18 [https://lu.ma/demodayla?utm_source=kk], so grab one of the remaining spots or a ticket to watch the performances.
Message Worth Millions is a weekly podcast for startup founders like you who want to raise money and grow their revenue faster. You need a message that moves your audience – usually investors and customers – to say YES…and all those yeses add up :)
Especially in an AI world, human connection beats perfection every time.
→ Follow your host Kirin Kalia, founder of Grow Through Story, on LinkedIn [https://www.linkedin.com/in/kirinkalia/].
-=-=-=-ABOUT YOUR HOST-=-=-=-
Kirin Kalia is a startup veteran and communications expert with 25+ years of experience across journalism and marketing. As a communications partner for growth-stage startups, she helps founders master their messaging and public-speaking skills so they raise money and grow their revenue faster.
Kirin has coached 1000+ founders to pitch investors and innovation leaders at companies including Visa, P&G Ventures, the Estée Lauder Companies and more.
Kirin is a 2023 All-Star Mentor for Techstars Los Angeles and also mentors founders in programs including the Harvard Alumni Entrepreneurs Accelerator, FoundersBoost and the MassChallenge FinTech Program.
Message Worth Millions
Message Worth Millions is a weekly podcast for startup founders like you who want to raise money and grow their revenue faster. You need a message that moves your audience – usually investors and customers – to say YES…and all those yeses add up :)
Startup veteran and communications expert Kirin Kalia gives actionable advice on messaging investors and customers based on her experience coaching 1000+ founders before high-stakes meetings and events.
Kirin believes that in our AI world, human connection beats perfection every time - and is key to your success.
→ Follow your host Kirin Kalia, founder of Grow Through Story, on LinkedIn [https://www.linkedin.com/in/kirinkalia/].
