Message Worth Millions is a weekly podcast for startup founders like you who want to raise money and grow their revenue faster. You need a message that moves your audience – usually investors and customers – to say YES…and all those yeses add up :)
Startup veteran and communications expert Kirin Kalia gives actionable advice on messaging investors and customers based on her experience coaching 1000+ founders before high-stakes meetings and events.
Kirin believes that in our AI world, human connection beats perfection every time - and is key to your success.
→ Follow your host Kirin Kalia, founder of Grow Through Story, on LinkedIn [https://www.linkedin.com/in/kirinkalia/].
All content for Message Worth Millions is the property of Kirin Kalia and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Message Worth Millions is a weekly podcast for startup founders like you who want to raise money and grow their revenue faster. You need a message that moves your audience – usually investors and customers – to say YES…and all those yeses add up :)
Startup veteran and communications expert Kirin Kalia gives actionable advice on messaging investors and customers based on her experience coaching 1000+ founders before high-stakes meetings and events.
Kirin believes that in our AI world, human connection beats perfection every time - and is key to your success.
→ Follow your host Kirin Kalia, founder of Grow Through Story, on LinkedIn [https://www.linkedin.com/in/kirinkalia/].
The Worst Question You Can Get - and How to Avoid It
Message Worth Millions
19 minutes
3 months ago
The Worst Question You Can Get - and How to Avoid It
No startup founder wants to pitch their heart out only to realize their audience didn't understand a single word. If it's happened to you, you probably know what the worst question is because you've heard it: "So what is it you actually do?"
In this inaugural episode of Message Worth Millions, startup veteran and communications expert Kirin Kalia explains why the disconnect happens and why it matters. Kirin outlines three ways you can change what you say about your business so that your audience, whether it's investors or customers, will always understand it.
Those three things:
1. Know your audience - what do they want, what's their pain?
2. Use Plain English to describe what you do, not jargon.
3. Give an example that's relatable.
To bring these points home, Kirin looks at news coverage and the website of Lava [https://www.lavapayments.com/about], a payments infrastructure startup for AI developers that recently raised $5.8M [https://techcrunch.com/2025/08/06/billing-platform-lava-raises-5-8m-to-build-digital-wallets-for-the-agent-native-economy/].
Message Worth Millions is a weekly podcast for startup founders like you who want to raise money and grow their revenue faster. You need a message that moves your audience – usually investors and customers – to say YES…and all those yeses add up :)
Especially in an AI world, human connection beats perfection every time.
→ Follow your host Kirin Kalia, founder of Grow Through Story, on LinkedIn [https://www.linkedin.com/in/kirinkalia/].
-=-=-=-ABOUT YOUR HOST-=-=-=-
Kirin Kalia is a startup veteran and communications expert with 25+ years of experience across journalism and marketing. As a communications partner for growth-stage startups, she helps founders master their messaging and public-speaking skills so they raise money and grow their revenue faster.
Kirin has coached 1000+ founders to pitch investors and innovation leaders at companies including Visa, P&G Ventures, the Estée Lauder Companies and more.
Kirin is a 2023 All-Star Mentor for Techstars Los Angeles and also mentors founders in programs including the Harvard Alumni Entrepreneurs Accelerator, FoundersBoost and the MassChallenge FinTech Program.
Message Worth Millions
Message Worth Millions is a weekly podcast for startup founders like you who want to raise money and grow their revenue faster. You need a message that moves your audience – usually investors and customers – to say YES…and all those yeses add up :)
Startup veteran and communications expert Kirin Kalia gives actionable advice on messaging investors and customers based on her experience coaching 1000+ founders before high-stakes meetings and events.
Kirin believes that in our AI world, human connection beats perfection every time - and is key to your success.
→ Follow your host Kirin Kalia, founder of Grow Through Story, on LinkedIn [https://www.linkedin.com/in/kirinkalia/].
