Join us for this episode with Biny Baba, Founder of Biny Baba Business Group, a business advisor and entrepreneur connecting Ethiopian businesses with opportunities in China. Starting his journey in Merkato, Biny has spent the past 17 years building a remarkable path in Ethiopia’s import business scene.

In this episode, he talks about Merkato’s culture and business spirit, how he started his journey, his work in the import and China markets, and how content creation has become part of his story. It’s an inspiring conversation with a young entrepreneur who turned local beginnings into a bridge for global business.

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