Season 3 kicks off with the big question: who do you trust when it comes to retail insight—the pundits or the practitioners? Tom, Manyell, and Bill unpack the difference between commentary from boardroom academics and lived-in experience from the sales floor to the buying desk. From Macy’s rebound to discounters thriving , they break down why context matters more than hot takes. Along the way, they pay tribute to Giorgio Armani, reflect on luxury pricing out its own customers, and remind us why multi-brand retail may be the next comeback story.