In this episode of Cultivating Cultures for the Greater Good podcast, host Michelle Bloom speaks to Professor Kristy Muir is the CEO of the Paul Ramsay Foundation and a Professor of Social Policy at UNSW Sydney Business School on how leaders can cultivate and embed social value into their organisational cultures.   There’s a growing societal expectation that organisations – and organisational leaders – should take a more active role in creating social value, not just for shareholders or customers, but for everyone, particularly those most marginalised.   Given trust is at the core of social license to operate and building social value, we will explore the erosion of trust by many Australian organisations and what leaders can do to increase the trust, confidence and the social value of their organisations.   Kristy shares her insights on how senior leaders need to balance their fiduciary responsibility, keeping the organisational purpose at the core, the role of values and how to balance social responsibility in economically difficult times.   Michelle Bloom from ANSTO; Kristy Muir from Paul Ramsay Foundation