On this episode of Mentorship Matters, we discuss the crucial role of affinity-based scholarship programs in higher education institutions, emphasizing their importance for recruiting underrepresented student populations who may not qualify for merit-based scholarships. For this convo, Kim is joined by LaDaniel Gatling, Vice President for Advancement and Alumni Relations at Guilford College, to explore how to set up affinity-based scholarships, their benefits for both the institution and prospective students, and the challenges and considerations involved. They also touch on the impact of recent legal rulings and the potential future trends in scholarship programs, particularly in relation to minority-serving institutions and enrollment management.