At EverTrue, our data tells us that it takes an average of 6.5 touch points to earn a meeting with a donor. In the marketing world, a potential customer must see a message from a brand at least 7 times before they'll be provoked to take an action. When it comes to your own personal brand, networking expert John Toolan argues that the rule of 7 applies, too: You should aim to have multiple interactions with someone if you want to get on their radar! Tune into this episode for more networking tips from John Toolan, executive coach and CEO of All Points Ahead, Inc.