Name Image and Likeness (NIL) was a result of a court ruling in the Alston v. NCAA lawsuit that challenged the NCAA's ability to limit college athletes from profiting from their name, image and likeness. NIL has revolutionized the college athletics landscape, allowing individual athletes to earn income outside of their educational benefits that are provided by their institution. And – these changes can present challenges for student-athletes as they navigate this new landscape. Opendorse is a leading athlete marketplace and NIL technology company that serves the full lifecycle of supporting athletes. As a company founded by former student athletes, Opendorse takes mentorship of athletes through the NIL marketplace to a personal level, and was recently named to the Sports Business Journal list of NIL Power Players and recognized by TIME as one of the 100 most influential companies of 2023. On this episode, Kim chats with Michael Zoerb, VP of Channel Partnerships about mentoring student athletes navigate the NIL world.