“I’ll retire when it becomes work.”

That’s what CEO and President of Golden West Broadcasting, Elmer Hildebrand says whenever anyone asks him when he’s going to retire. Now the question is not unreasonable, considering he’s 86 years old. But he still continues to love what he does and with 40 radio stations and 20 online portals, he does a lot! But what was the recipe for his success, considering it all started with one small AM radio station in Altona back in 1957? And how is AM and FM radio still viable in 2023? According to Elmer it all comes down to investing in people and the communities where you are. He thinks it’s a pretty simple business. So, listen, hear for yourself and enjoy.