The Mennie Talks podcast is back for Season 2 with an incredible line-up of inspiring guests, talking all things business, entrepreneurship, property development, finance and investment.  In this next episode I interview the Founder and CEO of the Sole Supplier, George Sullivan. Founded in 2013, the Sole Supplier aims to provide accurate trainer news and release information for the UK and European market. Like Uber and AirBnB, the Sole Supplier holds zero stock but works closely with over 100 different retailers online to provide release information on the most coveted footwear from across the continent. In 2018, the Sole Supplier launched an iOS app with the purpose of providing an even smoother user experience for the sneaker community, whilst continuing to deliver all the latest releases, launch dates and confirmed stockists. Today it works with leading footwear brands like Nike and Adidas and boasts an engaged online community with hundreds of thousands of followers. During this episode, George reveals his inspiration behind the Sole Supplier, whilst providing insight into how he has built a strong community online with the support of social media platforms like Instagram.    I hope you enjoy it! Reece