In this conversation, Emma discusses the importance of memory keeping and shares her personal experiences and strategies for documenting memories. She emphasizes that memory keeping is about creating a legacy and capturing everyday moments. Emma talks about her struggles with traditional baby books and how she has shifted her approach to focus on documenting the things that bring her joy. She also highlights the benefits of knowing and sharing family stories and the impact it has on children's sense of identity and self-esteem. Emma shares various methods she uses for memory keeping, including preserving childhood clothes, creating school year memory boxes and journals, organizing and deleting digital photos, and using photos in her Moments of Joy journal.