Halloween meets K‑pop as Amanda and Sonia kick off with costumes, community, and a Demon Hunter sing‑along, then pivot to the Bugonia “bald screening” stunt—who actually shaved vs who got bald caps, and what that says about event design and expectation setting. The core segment tackles why surveys mislead (AP’s Halloween stats; SparkTogether’s “would attend again” vs reality) and how better survey design, open‑endeds, and customer interviews avoid bias.
They jump to baseball: a Dodgers fan’s steak ritual turns into an Omaha Steaks sponsor moment—textbook social listening and low‑lift brand collab. Next up: SportsPro’s Most Marketable Athletes list—Lewis Hamilton tops Messi/Ronaldo, Simone Biles and Steph Curry surge, Caitlin Clark outranks LeBron—and why athlete brand “multitudes” (vegan, Ferrari, causes) drive long‑term partnerships. They close with a mini‑masterclass on TikTok’s chaotic‑smart algorithm and why hiring a native editor helped the pod go viral, plus pragmatic takeaways on labeling, fandoms, and investing early in creators.
00:05–03:02: Halloween vibes, suburban community, costumes, and AMC K‑pop Demon Hunter sing‑along
03:03–06:15: Bugonia “bald screening” stunt: shaved heads vs bald caps, Emma Stone comment, event design ethics
06:16–20:45:Survey data ≠ reality: AP Halloween stats, healthy snacks discourse, SparkTogether attend-again gap
20:46–23:38:How to not screw up surveys: design, bias, goals, open‑endeds, customer calls
23:39–27:56:Dodgers steak superstition: Jacob Brownson, Omaha Steaks social listening + sponsor code, creator collabs
27:57–33:49:“Most marketable athletes”: Lewis Hamilton #1, Simone Biles, Steph Curry, Neymar, Caitlin Clark, LeBron; Kelce rank, Ohtani/NB, Curry/UA origin story
33:50–38:02:TikTok virality: why the For You algorithm hits different, hiring a TikTok‑native editor, outsource what you’re not great at
38:03–43:14: Key takeaways + wrap: intentions don’t forecast action, remove labels to grow fandoms, invest early in long‑term creator/athlete stories