This week, I’m taking you behind the curtain of my own business to give you a real look at the nitty gritty of my latest launch—what worked, what I kept simple, and how you can apply these takeaways to your next launch.

I’ve been running a launch these past couple of weeks that’s not only setting me up for the fall, but is leading straight into our annual Memberships: What’s Working Now Summit. Instead of going all out with a complicated funnel, I challenged myself to simplify. No big webinar series or elaborate challenge launch this time—I stripped it right back and offered a free training called Burnout Free Memberships: How to Build Recurring Revenue Without the Exhaustion. The goal was simple: give as much value as possible for free, and then tie the training directly to my Burnout Free Membership mini course bundle.

Here’s what really moved the needle: I kept the call-to-action at the end super clear. If you wanted the bundle (or individual modules), there was a deadline to act before the price went up. I also stacked in bonuses—like my upcoming Burnout Free Membership Launch Planner—for anyone who purchased before September 9th. I know from experience (and my own buying habits!) that a real, timely reason to act now helps people move, rather than letting the opportunity pass by and collecting digital dust in an open browser tab.

I also made a point to share the journey as it unfolded, bringing my audience along for the ride. Whether it was talking about why I created these mini-courses (to help stop the burnout I see everywhere) or showing the behind-the-scenes of recording and launching, I made it less about the hard sell and more about the process and purpose. People love a story, not just a sales page.

What really felt different about this launch was how I tied it into the bigger picture. I didn’t just say “Hey, buy my course!” Instead, I laid out a clear path: Start with the Burnout Free foundations, get your systems in place, and then get ready for the next phase with our Summit coming up. Plus, I even teased a new coaching program that’s almost ready behind the scenes—I already have everything mapped out and I can’t wait to open a few limited spaces soon.

Here are my biggest lessons from this behind-the-scenes launch:

1. Simplify your funnel. The simpler the better, especially if you want to repeat the process again in the future.
2. Use real urgency. Don’t create fake deadlines. If your prices are truly going up or bonuses are truly disappearing, tell your audience and let that motivate them to act.
3. Share the journey. Bring people along for the behind-the-scenes—not just what’s launching, but why you’re launching it and what’s happening in real time.
4. Tie everything to the big picture. Let your audience see how what you’re offering fits into their journey and yours.

And if you’ve been eyeing the Burnout Free Membership Mini Course series, this is your last chance to get the full bundle at the current price, with all the bonuses including exclusive GPTs and my upcoming launch planner (if you act before September 9th at 9pm Eastern). After that, the price goes up and I can’t make exceptions.

You can grab it all at sandradefreitas.com/burnoutfreebundle.

I hope this peek inside gave you useful, practical strategies for your next launch—and maybe a little inspiration to keep things simple, real, and connected. Next week we’re kicking off a whole new series on the podcast diving into the Memberships: What’s Working Now Summit, so be sure to subscribe if you haven’t yet.

Keep building, keep engaging, and most importantly—keep it burnout free. See you next week!

(c) 2025 Sandra De Freitas | SandraDeFreitas.com | All Rights Reserved