SummaryIn this episode of the Membership World Podcast, host Gordon Glenister speaks with Rona Hunnisett, Deputy Director at Logistics UK, about the groundbreaking Generation Logistics campaign. Rona shares how the initiative is inspiring young people, women, and underrepresented groups to consider careers in logistics, an industry that keeps the world moving but is often overlooked. The conversation explores the challenges faced during the pandemic, the perception shift needed to attract new talent, and the creative strategies behind an award-winning campaign. Listeners will gain insight into how trade associations can go beyond advocacy and policy to actively reshape the future of their industries. What You’ll Learn in This Episode Why logistics is essential but often invisible to the public. How the Generation Logistics campaign is tackling workforce shortages. The importance of collaboration between government, industry, and associations. Practical lessons in running campaigns that inspire and engage. Success stories and recognition the initiative has already achieved. Guest Bio Rona Hunnisett is Deputy Director at Logistics UK, one of the leading trade associations for the logistics sector. With a background in communications and public affairs, she has spearheaded initiatives to raise the profile of logistics and attract the next generation of talent into the industry. Resources & Links Logistics UK Generation Logistics Connect with Rona on LinkedIn (insert direct link)