How Challenger Destinations Can Win | AI Strategy for Ethiopia

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MeliaCRED: Conversations with Elvis

Elvis Melia

23 episodes

5 days ago

Has the internet created a virtual labour market for new kinds of services? Does connectivity now allow job-seekers from the Global South, young people from low-income countries, to grow rich online? Did this help overcome the borders that have separated rich from poor? If not, might the Metaverse now create this new market space in the cloud? Are online labour platforms becoming immersive labour markets with equal access for all? I discuss these questions in conversations with online workers, policy makers, academics, educators, consultants, and firm executives from around the world.

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Social Sciences

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How Challenger Destinations Can Win | AI Strategy for Ethiopia | Beruh Yayehyirad

MeliaCRED: Conversations with Elvis

2 hours 1 minute 14 seconds

3 months ago

How Challenger Destinations Can Win | AI Strategy for Ethiopia | Beruh Yayehyirad

Elvis speaks with Beruh Yayehyirad Kitaw, Director of Technology at MMCY, a global talent company based in Addis Ababa. MMCY operates at the intersection of technology outsourcing and business process outsourcing, providing talent across tech and customer support. Beruh describes MMCY's journey from a purely tech-focused firm to a hybrid organisation, their use of AI agents in recruitment and talent management, and Ethiopia’s potential as a challenger among outsourcing destinations. He explores practical lessons learned from implementing AI, ethical considerations, and the changing landscape of software development careers.Topics covered:MMCY's hybrid approach: tech and BPOUsing AI agents in recruitment and talent managementChallenges and strategies for scaling outsourcing servicesEthical considerations in AI-driven recruitmentEthiopia’s competitive advantages in outsourcingThe evolving role of software developersHow young Ethiopians can prepare for an AI-driven job marketAbout Beruh Yayehyirad Kitaw:Beruh leads the technology division at MMCY in Ethiopia, overseeing around 200 tech specialists, including software engineers, developers, and AI engineers. With expertise in tech solutions, AI implementation, and talent management, Beruh and his team drive MMCY’s growth and innovation.Connect with Beruh:Website: https://mmcy.techLinkedIn: https://www.linkedin.com/in/beruh-yayehyirad-kitaw-71b6314/Connect with Elvis: Website: https://meliacred.com LinkedIn: https://www.linkedin.com/in/elvismelia/Find us on:LinkedIn: https://www.linkedin.com/company/meliacred/Instagram: https://www.instagram.com/meliacred/X/Twitter: https://x.com/ailemsivle TikTok: https://www.tiktok.com/@meliacred1About this podcast:MeliaCRED: Conversations with Elvis explores how AI and automation are reshaping work, education, and economic development, particularly in Africa. Conducted as part of Elvis's research for "The Impact of Artificial Intelligence on Global Business Services in Ghana and Rwanda" for Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) Invest for Jobs – Special initiative "Decent Work for a Just Transition."Video Production: MinabTech for MeliaCRED.#aiinethiopia #EthiopiaTech #outsourcing #airecruitment #talentmanagement #artificialintelligence #futureofwork #digitaltransformation #techforgood #innovation #softwaredevelopmentengineer #africarising #GlobalBusinessServices #MeliaCRED