@Rugriders is a young rug brand that is making waves in the traditional rug market. They admire the cultural heritage and importance of the carpet craft.
Aria and Bardia are brothers with parents from Teheran and Tabriz. Both studied business in Europe and started working in finance and online marketing.
Now the brothers decided to continue the family business. They didn‘t just continue but rather took it to a whole other level - (they call it the rug business 2.0) by giving rugs a second life.
RugRiders combines tradition and modernity.
“We are excited to offer high quality, sustainable and refreshed rugs by refining existing rugs instead of further enabling the production of new ones.”
“We are transforming the over 2000 years old rug dealing business through collaborations, digitalization and creative zeitgeist. Our latest collabos have been with NIKE, BSTN, Adidas and many different Artists.”
You can check out more of their work on www.rugriders.de or on Instagram @rugriders
Rugriders ship worldwide and also welcome customers with special designs for bespoke pieces!
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Mehmooni is a podcast series where I speak with professional Iranians & hyphenated-Iranians about their journeys. In the first series, we had conversations with various artists, doctors, actors, directors and more. The purpose of these conversations is to bring this community of incredible talent closer together and to introduce Iranian culture to a wider audience.
Host: @fvrro
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