From engineer to entrepreneur, Barry's journey to building Mason has been an epic one.

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Before writing a single line of code or designing the product, he spent time talking to over 100 merchants, primarily on Shopify, to deeply understand their biggest pain points. He found that while merchants were able to do marketing and automation outside their storefronts, they struggled to personalize the shopping experience within their own online stores.

This led Barry and his team to develop Mason, which uses AI to create dynamic, personalized shopping experiences for each customer in real-time.

The core of Mason's offering is the ability to create "puzzle piece" experiences on a brand's website, where elements like product recommendations, reviews, and content are tailored based on the individual customer's behavior and preferences. Barry emphasizes that the key to driving conversions is deeply understanding the customer and their needs, 

Full of insights, Evan and Barry discuss topics like...

1. Entrepreneurial journey - Barry's experience starting and running multiple businesses over the years.
2. Product-market fit - How Barry and his team validated the problem they wanted to solve with Mason before building the product.
3. Conversion optimization - Strategies and principles for improving e-commerce conversion rates.
4. Personalization - The importance of tailoring the customer experience to individual preferences and behaviors.
5. Balancing work and life - How Barry manages to find time for personal priorities alongside building his businesses.
6. Learning and self-improvement - Barry's approach to continuous learning and staying up-to-date in the fast-moving tech industry.
7. Enjoying the entrepreneurial journey - Barry's advice to keep the entrepreneurial process fun and not just focus on the end goal.

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Resources:

- Barry's reading list

- Connect with Evan or Barry on LinkedIn