5x Revenue per lead with QUIZZES — Time Management for Business Owners, Personalised marketing, Teelixer case study (Ft. Gen Furukawa, founder of Prehook, SuperMarketers) #40

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MegaMinds | eCommerce Growth + Personal Development

Evan Bryce Riddle

45 episodes

6 days ago

Obsessed with marketing and entrepreneurship? Us too. On the show, we interview leading business owners, marketing specialists, growth experts, and serial entrepreneurs — all in the name of uncovering actionable techniques to scale any business into the stratosphere. We hear about business founders' hurdles, and how they overcame them; we deep-dive into innovation and the ever-changing world of digital marketing, and put a huge focus on learning and self-development. Hosted by Evan Bryce, MegaMinds aims to be the go-to podcast for anyone looking to build a multi-million-dollar brand.

Entrepreneurship

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All content for MegaMinds | eCommerce Growth + Personal Development is the property of Evan Bryce Riddle and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business

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5x Revenue per lead with QUIZZES — Time Management for Business Owners, Personalised marketing, Teelixer case study (Ft. Gen Furukawa, founder of Prehook, SuperMarketers) #40

MegaMinds | eCommerce Growth + Personal Development

44 minutes 50 seconds

1 year ago

5x Revenue per lead with QUIZZES — Time Management for Business Owners, Personalised marketing, Teelixer case study (Ft. Gen Furukawa, founder of Prehook, SuperMarketers) #40

What's the power of the quiz? Hint: It's significant.

How can business owners improve their time management?

How can you harness personalisation in marketing?

These are just a few of the topics we chat about with Gen Furukawa, Prior to founding Prehook, Gen was the VP of Marketing and Content at Scale, a leading AI writing tool, and also lead marketing at Jungle Scout as VP of Marketing. Now he helsp B2B SaaS brands grow profitably leveraging AI and automation!

A fascinating chat, Evan and Gen also dive into:

How to use segmentation data
Teelixer case study (5x revenue per lead)
Quantifying the customer experience
Podcasts and partnerships as marketing opportunities
Why we shouldn’t rely on discounts to get an opt-in (profit drains)
Successful hooks (Discovery, curiousity)

*Since recording this episode, Gen has sold Prehook and is now deep in the AI marketing space, coaching business owners on AI and marketing.

Want to join the discussion? Message ⁠Evan⁠ or Gen on LinkedIn.

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