#28 💬SMS Marketing Deep Dive💬 – Competing with Amazon, How To Stand Out, Increasing AOV With SMS (Ft. Osa Gaius, CEO of Parrot)

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MegaMinds | eCommerce Growth + Personal Development

Evan Bryce Riddle

45 episodes

6 days ago

Obsessed with marketing and entrepreneurship? Us too. On the show, we interview leading business owners, marketing specialists, growth experts, and serial entrepreneurs — all in the name of uncovering actionable techniques to scale any business into the stratosphere. We hear about business founders' hurdles, and how they overcame them; we deep-dive into innovation and the ever-changing world of digital marketing, and put a huge focus on learning and self-development. Hosted by Evan Bryce, MegaMinds aims to be the go-to podcast for anyone looking to build a multi-million-dollar brand.

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#28 💬SMS Marketing Deep Dive💬 – Competing with Amazon, How To Stand Out, Increasing AOV With SMS (Ft. Osa Gaius, CEO of Parrot)

MegaMinds | eCommerce Growth + Personal Development

58 minutes 13 seconds

3 years ago

#28 💬SMS Marketing Deep Dive💬 – Competing with Amazon, How To Stand Out, Increasing AOV With SMS (Ft. Osa Gaius, CEO of Parrot)

"If it doesn’t make them smile, don’t send it."

(Founder of Parrot, former Lead Software Engineer at MailChimp and Vice President at BlackRock, Osa Gaius joins Evan on the show to dive into SMS marketing, ecommerce growth, learning philosophies, and more!

After working with literally thousands of brands at Mailchimp, discovering everything about email marketing, Osa launched parrot to make SMS marketing mainstream and simple.

Today, the boys dive into:

- Optimising your marketing for mobile.

- Using SMS and texting to increase AOV, retain customers longer and boost your conversion rates per transaction.

- Easy ways to implement SMS in your strategies.

- How to stand out – branding, a feeling, an experience.

- How to ethically capture phone numbers.

- Time management and discipline.

Thinking about getting some advice on how to scale your business? Get in touch with Evan or Osa on LinkedIn (and send a message when you connect), or follow Evan on Twitter.

Book recommendations:

The Everything Store - Brad Stone

The Goal - Eliyahu M. Goldratt

Sapiens - Yuval Harari