Event Design has come into the spotlight lately as the design of events took on an abrupt and radical disruption through the onset of the pandemic. At first, it was just holding on and figuring out a way to actually produce virtual events, but now with some expertise in virtual event production and the light at the end of the tunnel for safe gathering at scale, being intentional about your event design and event strategy is paramount. In this episode, our guest could arguably be enshrined as one of the Fathers of Event Design, and together we discuss what Event Design is, and how it works, from a co-founder of the Event Design Collective, Ruud Janssen.