In this episode of Meet the Masters, host Charley Gale speaks to Yoni Solomon, VP of Product Marketing at Gympass.
They discuss Yoni's biggest successes and challenges with go-to-market, the difference between GTM and a product launch, how to go about renaming an existing product, along with what you can learn from the Go-to-Market Certified: Masters course we have at Product Marketing Alliance - a course that Yoni himself built from his experience and expertise in the field.
Essential resources: