Meet the Masters | Customer Research with Lauren Culbertson

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Meet the Masters: The Product Marketing Podcast

Product Marketing Alliance

7 episodes

9 months ago

The product marketing podcast dedicated to the core strategies of product marketing to take you from novice to master.

Marketing

Business

RSS

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The product marketing podcast dedicated to the core strategies of product marketing to take you from novice to master.

Marketing

Business

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Meet the Masters | Customer Research with Lauren Culbertson

Meet the Masters: The Product Marketing Podcast

31 minutes 13 seconds

3 years ago

Meet the Masters | Customer Research with Lauren Culbertson

In this episode of Meet the Masters, host Charley Gale speaks to Lauren Culbertson, Co-Founder and CEO of LoopVOC.

They discuss what voice of customer and customer feedback champions are, common mistakes within voice of customer programs and how to avoid them, and what you can learn from the Customer Research Certified: Masters course we have at PMA - a course that Lauren herself built from her experience and expertise in the field.

Essential resources:

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