In this episode of Meet the Masters, host Charley Gale speaks to Alex McDonnell, Market and Competitive Intelligence Lead at Airtable.
They discuss how to communicate findings to your team to get a proactive response, the ethics and legalities of CI, Alex's biggest CI success, along with what you can learn from the Competitive Intelligence Certified: Masters course we have at PMA - a course that Alex himself built from his experience and expertise in the field.
Essential resources: