In this episode Ted sits down with Ben Pinnington, Founder and Managing Partner of Polaris Media, to discuss his journey from local journalism and politics in Liverpool to Public Relations in the international maritime industry. Ben shares how a chance encounter led him into the maritime industry, where mentorship, storytelling, and passion for small business played key roles in shaping his career. The conversation dives into the founding of Polaris Media, and his decision to move his life from the UK to the USA. He digs into the challenges of starting a business, and the critical need for the maritime industry to better promote itself through modern media and PR strategies. Ben highlights issues such as the slow pace of adopting new innovation, like Carbon Capture and touches on the role of AI in transforming maritime communication.