Verity Woolf is the Founder of WOOLF – a multidisciplinary interior design and interior architecture practice based in Bath and London. Set up in 2009, Verity Woolf and her team design and consult on projects for historic and contemporary private houses, as well as luxury and boutique hotel brands.
WOOLF have specialist expertise in designing for listed and period interiors with a uniquely personal brand focus. Each project is site-sensitive and has a curated feel, mixing tradition with imagination.
With a keen focus on sustainability, they pride themselves on not having a ‘signature house-style’ or focusing too much on trends, but rather looks to the personalities of her clients, the design of the buildings and the landscape for inspiration.
With their meticulous attention to detail, extensive knowledge of the industry and substantial network of suppliers and craftspeople, the design process is very much a collaborative journey for WOOLF.
In this episode, Verity talks about her role as an interior curator; how art, fashion, design, architecture and theatre all influence her work; and why creating a narrative is so important to each project. We also discuss the value of a good team, the importance of collaboration and how AI will enhance our creativity.