Born and bred in Italy, Giuseppe moved to the UK in his early 20s with the plan to stay only for six months while perfecting the language… Twenty years, one PhD, one happy marriage and three UK-born sons down the line, Giuseppe has elected England as his adoptive homeland and officially crowned himself a “Britalian".

A materials engineer and researcher by trade, Giuseppe grew up in a family of passionate bakers, where food was the prime topic of conversation. He has inherited from his dad, a professional chef, the love for everything cooked or baked. Winning the Great British Bake Off in 2021 reinforced his mantra that simplicity, attention to detail and good quality ingredients are key to delicious food, and sparked off his ambition to share his family gastronomic knowledge far and wide.