Understanding how the human mind works and processes information is crucial for communicators. In this episode, Sonia and John meet with Lucía Macchia to delve into the potential of behavioral science for disseminating research and influencing policy. 

To explore the complex intersection of behavioral science and policy, they focus on a topic that most of us dread: pain. Lucía explains how economic and social distress can cause physical discomfort and why it's critical to measure and consider pain in public policy.

Lucía Macchia is a behavioral scientist and Lecturer at City, University of London, Visiting Fellow at the LSE; and a Research Affiliate at the Wellbeing Research Centre at the University of Oxford.

This podcast is produced by Soapbox and Sociopúblico, two design and communications agencies working at the intersection of research and social progress. You can learn more about us at designbysoapbox.com and sociopublico.com. Feel free to contact us with ideas for future episodes.