How to Use AI and PR to Scale Your Business

https://is1-ssl.mzstatic.com/image/thumb/Podcasts122/v4/a7/02/b0/a702b06d-4e65-f1d5-65ed-aabd301ccdb8/mza_9932858030693526191.jpg/600x600bb.jpg

Meet The Expert with Elliot Kallen

Elliot Kallen

97 episodes

5 days ago

Welcome to Meet the Expert with Elliot Kallen®, a podcast where experts discuss advanced financial matters in an approachable way. No matter your stage of life, you’ll learn the tools and strategies to create financial freedom, and develop a well-rounded perspective on how to build a better financial future. https://prosperityfinancialgroup.com/

All content for Meet The Expert with Elliot Kallen is the property of Elliot Kallen and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

How to Use AI and PR to Scale Your Business | Eric Yaverbaum

Meet The Expert with Elliot Kallen

26 minutes

6 days ago

How to Use AI and PR to Scale Your Business | Eric Yaverbaum

Today, Elliot Kallen speaks with Eric Yaverbaum, a PR legend, bestselling author of PR for Dummies, and founder of Ericho Communications. They explore how public relations has evolved from TV and print to the lightning-fast, AI-driven media landscape we live in today. Eric shares how storytelling, digital tools, and authenticity now define brand visibility—and why the smartest founders see PR not as a luxury, but as a growth engine. From learning to ride news cycles to embracing AI as “the great equalizer,” this conversation reveals how small businesses can compete with major brands by mastering modern communication.