Rapid advances in Artificial Intelligence technologies have fuelled tech stock prices this year as investors cotton on to the massive disruption underway to many aspects of the way we live. But there is also much concern among marketing practitioners that the runaway success of ChatGPT is the start of a radical overhaul of the way marketing is practised - and that many job roles will change and disappear.
You’re listening to the Edinburgh Napier Marketing Network podcast, with Jackie Cameron and Kat Rezai -- lecturers at The Business School, Edinburgh Napier University. This special edition on marketing in an AI world includes in-depth discussions with amarket research experts Jack Wilson, innovation lead at global market research firm 2VC and his colleague Keith Crane, group research director. Later on the show, you'll hear from: marketing recruitment specialist marketer Ewan Anderson, of Eden Scott a headhunting firm and also Vice-Chair of Communications for the Chartered Institute of Marketing Scotland; and, David Roberts, head of business development at award-wining marketing agency Multiply and a key supporter of students for the Marketing Society Scotland.
Contact us at j.cameron4@napier.ac.uk and K.Rezai@napier.ac.uk