Our 100th episode is a look back and a look ahead. Skender Daerti is joined by Barbara Strain, Colleen Patterson, Scott Alexander, and Mike Spurduti to reflect on how the show began during the Great Isolation and what four years of industry change have taught us.In this episode you will hear:* How inside sales, digital marketing, and virtual education reshaped commercial models in medtech* Why listening to the real world through voice of customer, human factors, and market research beats build it and they will come* Provider side realities from supply shortages to today’s financial pressures and operational efficiency needs* The rise of Women in Medtech and why representation changes how decisions get made* What is next for the industry, including data and AI in outcomes and sales, private equity’s growing influence, rural health challenges, and the impact of policy and tariffsTakeaways: change is constant, execution matters, and the companies that adapt with clear value and real customer insight will win the next four years.Featuring Skender Daerti Barbara Strain Colleen Patterson Scott Alexander Mike SpurdutiIf this conversation helps you see the forest and not just the tree, subscribe for the next 100.