In this episode of the Medtech Business Academy, Skender Daerti, Scott Alexander, Mike Sperduti, and Barbara Strain explore the evolution of medtech buying decisions and the growing influence of centralized purchasing. The discussion covers how value analysis committees and supply chain teams are reshaping the decision-making process, the critical role of marketing in driving strategy, and how sales teams can adapt to this new reality.From leveraging digital tools to leveling the playing field for smaller companies, the panel shares practical insights on connecting with key stakeholders, cutting through generic content, and creating a strong implementation strategy. Whether you’re a startup or an industry leader, you’ll gain actionable strategies to thrive in today’s competitive medtech market.