Medieval Script in Tourism

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Medieval Roots

Oxford Medieval Studies

6 episodes

3 days ago

Students and staff from the University of Oxford explore the 21st century through the lens of the Middle Ages. How can centuries-old religious practices help us through coronavirus lockdowns? Why are film and television seeing a resurgent interest in the period? How are ideas of the 'medieval' being used by tourist boards? Produced by Nicholas Pritchard Artwork by Lorena Levi and Ruth Burgess Music by Patrick Fitzgerald Editing by Leon Hughes and Pauline Blanchet In association with Oxford Medieval Studies and sponsored by The Oxford Research Centre in the Humanities (TORCH).

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Medieval Script in Tourism

Medieval Roots

15 minutes 34 seconds

4 years ago

Medieval Script in Tourism

In this episode, Llewelyn Hopwood looks at the use of medieval script in the advertisements created by the Welsh tourist board, Visit Wales. Tracking the surprising and complicated story of the font that has greeted visitors to Wales since the 2015 rebrand, Llewelyn takes us from the Middle Ages to the present day. This episode finishes by exploring the relationship between font, language, and meaning.

Llewelyn Hopwood is a DPhil student at the Faculty of English, University of Oxford.