In this episode, Dr. Jared Pelo sits down with Amber Brueseke, founder of Biceps After Babies, to discuss her journey from nurse to fitness coach and how she's helped over 10,000 women transform their relationship with fitness and nutrition. Amber shares how her early exposure to weightlifting through her mom shaped her path, her discovery of macro counting, and her evolution as a coach. Key topics include: The importance of being a positive fitness role model for the next generation Understanding the science and psychology behind self-sabotaging behaviors How reverse dieting works and why it's crucial for long-term success Using macro counting as a bridge to sustainable, moderate eating habits The role of beliefs, values, and identity in creating lasting change Connect with Amber: Instagram/TikTok/Facebook: @biceps.after.babies Website: bicepsafterbabies.com Podcast: Biceps After Babies Radio Key Timestamps 00:00 - Introduction to Amber Brueseke 00:40 - Amber's fitness journey starting at age 14 01:55 - Transitioning from nursing to fitness instruction 04:20 - Discovery of macro counting and getting a six pack 05:45 - Building Biceps After Babies and serving 10,000+ women 07:28 - Breaking negative generational patterns around fitness 09:14 - Being a fitness role model at any age 10:35 - Evolution as a coach and understanding behavior change 14:19 - Understanding self-sabotaging behaviors 16:24 - The "tree framework": beliefs, values, and identity 21:27 - Explaining reverse dieting and metabolic adaptation 27:57 - Why cycling between deficit and maintenance is crucial 30:12 - Using macro counting as a bridge to moderation 32:14 - Building sustainable nutritional awareness 34:30 - Where to find Amber and Biceps After Babies